Five tools for when your funnel stopped describing reality
Three of this fortnight's five releases are attacking the same crack: our measurement layer assumes a click-based interface and a stable metric definition, and increasingly neither holds.
Subject line: “Your funnel went blind when the interface became a conversation” · 5 tools · ~4 min read · no sponsors
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Product analytics for chat and voice agents that reads production conversations and flags behavioural failures — users cursing at the agent, rephrasing the same request, correcting it, or leaving after a technically successful answer.
Why it matters for PMsOnce the interface is language, click-through and drop-off stop describing reality — a user who rephrases four times looks identical to a user who is engaged.
The Summer ’26 release adds "digital twins" built from your real calls, tickets and research that you can interrogate as if they were a specific customer or segment, plus background agents that route findings unprompted.
Why it matters for PMsUseful as a rehearsal partner for the questions you’ll put to a real customer, risky as a substitute for asking one — and Channels 2.0 weights feedback by ARR from your CRM, which is what makes "customers are asking for this" survive a prioritisation meeting.
Launched 20 July out of London, it pairs public or internal feedback boards with structured survey methods, scoring ideas on votes, discussion and collected evidence rather than raw volume.
Why it matters for PMsIf your week is arbitrating requests from people who think "three customers emailed me" is evidence, making the research step cheap and legible is a political instrument as much as a product one.
Generally available on 22 July: funnels, dashboards, metric explorer and an AI chat agent, all running on the same metric definitions that already power your feature flags and experiments.
Why it matters for PMsIt kills metric drift — the meeting where your dashboard and your experiment readout disagree about what "activated" means — though it’s weak as a standalone analytics migration if you’re not already on GrowthBook for flags.
A one-click agent that maps any company's competitive landscape in under a minute, separating direct from adjacent competitors, each with funding, valuation and revenue estimates.
Why it matters for PMsIt mixes structured data with live web research to catch entrants the datasets haven't indexed yet — which is exactly where the competitor that actually hurts you comes from — and rebuilds sets older than 30 days.
That's the whole issue — five tools, three lines each. Two of these are worth an hour of your Tuesday; three are worth knowing the name of. Four other tools were cut to get to five. That's the job.
The issue above is free · subscribers also get the call
Adopt, pilot or skip — and the pitch to paste into #product
Subscribers received this issue with the Adoption Brief attached: for each of the five tools above, a one-word verdict with the sentence behind it, and three lines a PM can paste into #product without rewriting them.
Agnost AIAdopt / Pilot / Skip?
The verdict on Agnost AI, the sentence behind it, and the three pitch lines.
Dovetail — Digital Twins and AgentsAdopt / Pilot / Skip?
The verdict on Dovetail — Digital Twins and Agents, the sentence behind it, and the three pitch lines.
VotitoAdopt / Pilot / Skip?
The verdict on Votito, the sentence behind it, and the three pitch lines.
GrowthBook 5.0 Product AnalyticsAdopt / Pilot / Skip?
The verdict on GrowthBook 5.0 Product Analytics, the sentence behind it, and the three pitch lines.
Specter — Competitor AgentAdopt / Pilot / Skip?
The verdict on Specter — Competitor Agent, the sentence behind it, and the three pitch lines.
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You just read the whole issue, free — and it stays free. The Adoption Brief is the other half: adopt, pilot or skip on each of the five tools, the price a 20-person product org really lands on, the SSO and data-risk line, and a 3-line pitch you can paste into #product. Leave your email and the next 7 issues arrive with all five briefs attached — no card, nothing to cancel.
A one-word verdict on every tool — adopt, pilot or skip — with the reason in one sentence.
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The integration and data-risk line: which plan SSO needs, the SOC 2 posture, where your roadmap and customer data ends up.
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Every issue is published here in full, free. The subscription is how it keeps being written: one email every weekday at 7am, five new AI tools, one line on what each does, one line on why it matters for a PM, and the link.