Signal Brief
Product analytics agent· pricing · free to read

Pendo Novus pricing: $20,000–$60,000/year for a 20-person team

How much does Pendo Novus cost?

$20,000–$60,000/year for a 20-person product team

Checked 7 October 2026 · buyer-reported, not vendor-published · 20 seats

Pendo Novus costs $20,000–$60,000/year for a 20-person team (20 seats), checked 7 October 2026 — buyer-reported, not vendor-published.

Novus is free in open beta with no MAU limit and no card, so a 20-person org pays $0 during beta. The commercial landing spot is Pendo Base or Core, which are MAU-priced and quote-only; comparable buyers at 2,000–10,000 MAUs report $20,000–$60,000 per year (third-party reports, not vendor-published).

Researched for issue #016 · Wednesday, 7 October 2026· no sponsorship, no affiliate links

What does Pendo Novus cost for a 20-person team?

$20,000–$60,000/year a year at 20 seats, checked 7 October 2026 — buyer-reported, not vendor-published. Pendo Novus — Instruments a web app from one CLI command, then posts goal-tied findings, session replays and drafted fixes into Slack each morning. Removes the weeks of manual event tagging that sit between you and a funnel question, and surfaces adoption drop-offs without building reports.

Does Pendo Novus publish pricing?

Not for this tier. The figure above is buyer-reported — what buyers, resellers and third-party trackers say a 20-seat team pays — not a number Pendo Novus publishes.

The full Pendo Novus page — verdict, SSO and data handling, every issue it ran in →
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